Snapchat is the perfect social media app for easily sharing all of your favorite photos and videos with your friends, family, and followers. Namely, you can add geotags and filters appropriate to the time and place that the snap was taken. However, because these snaps were taken with the Snapchat camera, they have a few more editing options. If you save a snap to Memories, then you can access it and edit it in the same way as you access and edit photos in your camera roll. Once again, it’s a fairly straightforward process, and it comes close to being foolproof. Note that Save & Replace will remove the original image from your camera roll. Tap the save icon in the lower left-hand corner.Īlternatively, you can also do the following:.On the other hand, if you’ve taken a photo from your camera roll and edited in Snapchat only to decide that you want to save it for later, complete the following steps. If you’re working in the reverse order and you’ve snapped a photo using the Snapchat camera that you don’t want to share yet, save it to your camera roll or memories by simply tapping the save icon in the lower left-hand corner. Set a time limit – Tap the clock to select how long you want the snap to be visible to followers.Attach a URL – Tap the paperclip to add a URL to the image.Note that themes will only apply to the original photo. Scroll through the themes using your finger and tap on the one you want. Add a theme – Tap the paintbrush to add a theme to your photo.Use your finger again to move the cut portion around and place it. Use your finger to trace the section you want to cut. Cut and paste – Tap the scissors to cut and copy a portion of the photo.Remember to look at the bottom bar for more sticker options. Sticker or emoji – Tap the sticker icon to add a sticker or emoji to the photo.Tap the pencil icon again when you’re finished. Change the color of the pencil with the color bar on the right. Draw – Tap the pencil to draw on the photo.Change the size or style of the text by tapping the T again. Change the color of the font with the color bar on the right. Text – Tap T to add text to the photo.If a tech giant like Facebook can iterate faster than a startup can on its own idea, that might just be “the way the tech industry works.” Though if cloning by tech giants makes new startups even riskier, they might not get funded, and one day, there might be no one left to copy. Silicon Valley prides itself on innovation, but really spends most of its time on rapid incremental iteration. It’s about ‘are we building the right thing that adds value to people’s lives?'” “It’s a big industry, there’s going to be multiple successful players across the entire industry so it’s not about one person going down for us. “We are clearly building something that people care about and that’s what matters” Weil concludes. Instagram Stories has 200 million users each day, so it’s clearly making some people happy, and that might be enough. There is an argument that Instagram has a duty to serve its users and that tech’s competitive environment necessitates Instagram’s copying. Instagram’s butterfly crown filter (left) vs Snapchat’s flower crown filter (right) ![]() ![]() We start discussing competition with Snap at 4:08. “It’s about the problem you’re solving,” Weil says. Duplication as a justified means to an end. His response:Įssentially, the goal is making Instagram more useful to its users, driving its mission to bring people closer together. On stage today at TechCrunch Disrupt NY, I asked him whether he agrees with his own CEO Kevin Systrom, who told me last year that “They deserve all the credit” in reference to Snapchat inventing Stories. He’s the man in charge of bringing Snap CEO Evan Spiegel’s vision to a much larger audience, reforging his features for the mainstream, and then taking Instagram a step further.īut rather than showing guilt, remorse, or reluctance about copying what’s worked for Snap, he sees it as a foregone conclusion - the inevitable march of progress where you either step in line or get left behind. That’s Instagram’s VP of Product Kevin Weil’s perspective about cloning Snapchat. “I think it would frankly be silly of us if we were to say ‘Oh, see that good idea over there that’s actually fulfilling a need people have to share more moments of their life? Because one person did that we can’t even go near that idea.'”
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